★★★★★
"Wonderful! Matt and his team were great with the details. Our company merchandise turned out beautifully!"
Christine Capozzi
East Providence, RI
Rhode Island Auto Dealerships · Since 1986
Custom Apparel for Auto Dealers
Branded service and sales apparel that reinforces your dealership on and off the lot.
Six-piece embroidery minimum · Two-week turnaround · Easy reorders
Real Work for Real Rhode Island Auto Dealerships
Serving Rhode Island businesses since 1986 — 4.5 stars from 55 Google reviews. Read our reviews on Google →
★★★★★
"The embroidery work was pristine, the turnaround was quick. We order for our whole crew and they never miss."
Zach Tyler
West Warwick, RI
★★★★★
"Quality products, awesome pricing. Our team has ordered three times and will keep coming back."
Royal Master Carpet
Warwick, RI
How Ordering Works
Three steps. Two weeks. Done.
1
Tell Us What You Need
Upload your logo and tell us your garment types and rough headcount.
2
We Recommend & Quote
We'll recommend the right garments and decoration method for your team and send a straight quote — no guesswork required.
3
Approve & Receive
Approve your proof and we get to work — two weeks or less. Pick up at our East Providence shop or we ship anywhere in New England.
Shop by Category
Browse our curated catalog by category, or see everything at once →
Service Tech Shirts
Red Kap work shirts, a strong fit for individual tech name embroidery alongside your dealership logo.
Sales Staff Polos
Port Authority and Sport-Tek polos for sales staff on the lot and in the showroom.
Outerwear
Port Authority and Sport-Tek jackets for staff working the lot in cold weather.
Everyday Tees
Budget-friendly LAT tees for wash-bay and detail staff.
What Auto Dealers Need From Branded Apparel
Short answer: apparel that clearly identifies who works for the dealership on a busy lot, keeps service techs and sales staff visually distinct from each other, and holds up to a shop environment.
Customers walking a lot or waiting in a service bay benefit from being able to tell staff apart at a glance — technicians in durable work shirts, sales staff in polished polos. Individual name embroidery alongside your dealership logo is a common, low-cost addition that builds trust during a service visit.
Brands we work with: for service and sales staff, we work with Red Kap, Port Authority, Sport-Tek, and New Era for caps. See our full brands guide.
Planning Your Auto Dealer Apparel Program
The essentials are above — these cover the details on brands, budgeting, and planning your program.
Recommended decoration methods
Embroidery is the standard for service shirts and polos that need to survive daily wear, grease, and repeated washing.
Popular garments
- Work shirts for service techs, often with individual name embroidery
- Polos for sales staff
- Outerwear for lot staff in cold weather
- Embroidered caps
Common mistakes to avoid
- Outfitting sales and service staff identically. Customers benefit from being able to tell the two roles apart at a glance.
- Under-ordering for staff turnover. Dealerships with regular sales staff turnover often outgrow a one-time order quickly.
- Skipping individual name embroidery for service techs. It's a small addition that builds customer trust during service visits.
Logo placement & budget planning
Left chest is the standard placement across service shirts and sales polos. Dealerships with regular staff turnover are usually best served by keeping the logo digitized and on file so new hires can be added one at a time.
Recommended brands
- Red Kap — classic work shirts, a strong fit for individual tech name embroidery.
- Port Authority — polished polos and outerwear for sales staff.
- Sport-Tek — budget-friendly performance polos and outerwear.
- New Era — embroidered caps.
What owners & office managers need to know
- Dealership owners care most about a consistent, trustworthy look across sales and service staff.
- Service managers usually handle reorders as techs are hired.
- Sales managers often want a more polished tier of apparel than the service department.
Reorder workflow
- 1. Send us what you need. Garment, size, and quantity — no new artwork needed since your logo is already on file.
- 2. We confirm quantity and turnaround. Small reorders move faster than a full initial order.
- 3. Production and pickup or shipping. Same two-weeks-or-less turnaround standard, even for one new hire's gear.
Prefer to browse styles yourself? Our AI shopping assistant, Stitch, can pull up gear from a catalog curated for auto dealers — filter by brand, category, or color, then choose embroidery, screen printing, or transfers.
Browse with Stitch →Related Industries
These trades share closely related apparel needs and often work on the same job sites:
Frequently Asked Questions
Can each tech have their name embroidered on their service shirt?
Yes — individual names can be added alongside your dealership logo.
What's the minimum order?
6 pieces for embroidery — other decoration methods have higher minimums. Reorders as you hire skip the digitizing fee once your logo is on file.
Can sales and service staff have different apparel under the same logo?
Yes — most dealerships outfit the two roles differently so customers can tell them apart at a glance.
Can I reorder gear for just one new hire?
Yes — once your logo is digitized and on file, a single new hire's gear is a quick reorder, not a new project.
Do you carry brands beyond what's shown here?
In most cases, yes — these are the brands we work with most often, not an exhaustive list.
Related Guides
Ready to gear up your team?
Tell us your garments and quantities — we'll get you a straight quote.
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